How I Work

Whether you've worked with freelance copywriters before or are thinking about trying it for the first time, you're probably wondering how I work.

To put it simply, I'll take my cues from you. I've worked with a wide variety of clients, each with their own personal style. But there are a few pieces of information I'll need for any project:

Background information. To craft your copy, I'll need starter material. This can come in the form of Word docs, PowerPoint presentations, PDF documents, web copy, webinar recordings, a "brain dump" by phone, or any combination of the above.
Audience. To whom am I writing? What are their greatest challenges, needs, and goals? What else do we know about them?
Scope. How many words or pages? How much detail? Which products or services should we cover? How many people or departments will be reviewing the copy?
Key message. Can you sum up your main message in one concise sentence, and then support it with a tight list of bullet points? (If so, I love you.)
Timeline. When do you expect to be able to provide me with background material? When do you need final copy? What other milestones do we need to schedule up-front?
Contact. What's the best way to reach you if I have questions along the way?

Ready to kick off a project? Contact me today.